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Wieden+Kennedy
Wieden+Kennedy (W+K; pronounced WHY-den and KEN-edy;〔Bob Garfield, And Now a Few Words from Me: Advertising's Leading Critic Lays Down the Law, Once and for All, McGraw-Hill, 2003, p. 173〕 earlier spelled ''Wieden & Kennedy'') is an independently owned American advertising agency best known for its work for Nike. Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world.
==History==
Dan Wieden met David Kennedy in 1980, at the William Cain advertising agency while working on the Nike account. They took Nike with them as a client after founding Wieden & Kennedy (later changed to Wieden+Kennedy) on April 1, 1982, and remain the agency of record.
Over the years, the agency has added offices in New York City, London, Amsterdam, Shanghai, Beijing, Tokyo, Delhi and in late 2010, São Paulo. W+K's turbulent relationship with former client Subaru is the basis of Randall Rothenberg's 1995 book ''Where the Suckers Moon: The Life and Death of an Advertising Campaign''.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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